Experience
UX UI Designer & Web Designer at All Florida Paper
Sept 2020 - Present
Work closely with product owners to define and executethe end-to-end web and app experience for the AFP brand. Develop and manage all the product life cycle stages forthe AFP digital products.
Define and maintain the Brand design system across allthe print materials and digital products. Ensure that the web applications are functional andpractical through coding. Insert design concepts intofront-end technology.
Developing concepts that enhance the user experience iseasy and intuitive on all digital products.
Digital Designer at Starboard
Jun 2019 - May 2020
Work closely with the marketing team to conceptualize and produce different email marketing campaigns and landing pages to support sales and events for onboard shop brands.
Design graphic assets for onboard retail stores such as flyers, product catalogs and print banners.
Design books and magazines for several cruise lines suchas Royal Caribbean, Carnival, Norwegian and Celebrity.
Multidisciplinary Designer at Versal Studio
Mar 2016 - May 2019
Improved high-level requirements into interaction flows,prototypes, and transformed them into intuitive andfunctional user interfaces.
Collaborated with engineers and developers to define andimplement innovative solutions for landing pages,websites, web and mobile apps. Developed different projects from branding and marketingcollaterals materials.
Managed a successful designprocess for different types of projects going from brandingto web design.
Move from Havana to Miami
Mar 2016
I graduated in 2008. From then until March 2016, I joined a group of designers and worked as a Graphic Designer for various companies on several projects in areas such as branding, illustration, editorial, and web design.
Additionally, I volunteered as a Graphic Design Professor at the Superior Institute of Design in Havana between 2008 and 2010, where I taught multimedia software and branding. I also worked at a private academy teaching 2D Drawing Representation.
