AFP Brandguide & Repository

Overview

AFP is South Florida's leading privately held distributor in the United States, servicing businesses in more than 35 industries and 25 countries. However, the company doesn't count on a brand style that helps define a cohesive brand strategy for all the print and digital products. I'm responsible for the end-to-end development of this digital repository and the front-end development.

The principal goals to accomplish for this project are:

• Get more accessibility and make it extensible for different departments.
• Gather all graphic assets used for both print and digital environments.
• Educate and advocate for the company's whole brand.

It also included the brand's adjustments, usages, and behavior. In the future, it will add accurate documentation for digital products such as the corporate website, landing pages, and web and mobile apps. The management system also included other exclusive brands of AFP and the option to download all the assets online. The project is still in progress.